Demand Generation Manager
About Rhino.fi
Rhino.fi is a B2B stablecoin liquidity onboarding kit that unifies fragmented stablecoin flows across blockchains through a single API. With support for 35+ networks, our tools allow clients to route, bridge, convert, and settle stablecoins at scale, enabling seamless deposits and payments for fintechs, payments companies, appchains, and other platforms.
We are a remote-first company, requiring excellent remote collaboration and communication skills. To enhance our team culture and cohesion, we host quarterly in-person team meetups at exciting global locations, combining work and leisure activities such as skiing, surfing, and more.
About the role
Rhino.fi is hiring a Demand Generation & Growth Marketing Lead to build and scale our inbound B2B pipeline engine.
This role will own campaign execution, channel strategy, and marketing operations, ensuring that Rhino.fi consistently generates qualified inbound opportunities aligned with our ICP.
As the company scales, this role will also help establish stronger marketing attribution and improve the visibility of how marketing contributes to revenue growth.
Responsibilities
Pipeline Generation & Campaign Strategy
Develop targeted demand generation campaigns across priority ICP segments.
Build vertical-specific landing pages and lead magnets aligned to Rhino.fi’s core use cases.
Run webinars, ecosystem collaborations, and educational campaigns to generate high-quality inbound leads.
Work closely with Product Marketing to ensure campaigns align with messaging and positioning.
Distribution & Channel Management
Own LinkedIn and X distribution strategy across company and executive channels.
Coordinate SEO content execution in partnership with external agencies.
Identify new distribution opportunities aligned with Rhino.fi’s target audiences, ie paid campaigns across LinkedIn/search.
Marketing Operations & Performance
Establish clear attribution frameworks for understanding lead sources and campaign performance.
Collaborate with Sales to define lead qualification standards and improve pipeline visibility.
Track and optimise marketing campaigns based on pipeline generation and revenue impact.
Website & Conversion Optimisation
Own CMS updates and landing page creation.
Continuously optimise website journeys to improve conversion across ICP segments.
Ensure Rhino.fi’s website structure supports enterprise positioning and lead generation.
Requirements
Experience: 5–8 years in B2B demand generation, growth marketing, or performance marketing roles.
B2B Marketing Experience: Experience generating leads for fintech, SaaS, payments, or Web3 infrastructure companies.
Web3 experience necessary.
Analytical Mindset: Comfortable analysing campaign performance and attribution metrics.
Execution Capability: Ability to own campaigns end-to-end.
Tools: Experience with CRM platforms, marketing analytics tools, CMS platforms, and paid media platforms.
Timezone: Europe
How to apply
Please submit your CV along with an answer to the question below. Applications without a response won’t be reviewed. We’re looking for original thinking and responses will be checked for authenticity.
Tell us about the most commercially successful B2B campaign you’ve run.
Please include:
Who you targeted (ICP and rationale)
What you did (channels, tactics, and your role)
What it delivered commercially (pipeline, revenue, conversion rates, etc.)
We’re looking for clear, specific answers with measurable outcomes. Please keep your answer concise (200–300 words).
Send your CV and response to
Demand Generation Manager
About Rhino.fi
Rhino.fi is a B2B stablecoin liquidity onboarding kit that unifies fragmented stablecoin flows across blockchains through a single API. With support for 35+ networks, our tools allow clients to route, bridge, convert, and settle stablecoins at scale, enabling seamless deposits and payments for fintechs, payments companies, appchains, and other platforms.
We are a remote-first company, requiring excellent remote collaboration and communication skills. To enhance our team culture and cohesion, we host quarterly in-person team meetups at exciting global locations, combining work and leisure activities such as skiing, surfing, and more.
About the role
Rhino.fi is hiring a Demand Generation & Growth Marketing Lead to build and scale our inbound B2B pipeline engine.
This role will own campaign execution, channel strategy, and marketing operations, ensuring that Rhino.fi consistently generates qualified inbound opportunities aligned with our ICP.
As the company scales, this role will also help establish stronger marketing attribution and improve the visibility of how marketing contributes to revenue growth.
Responsibilities
Pipeline Generation & Campaign Strategy
Develop targeted demand generation campaigns across priority ICP segments.
Build vertical-specific landing pages and lead magnets aligned to Rhino.fi’s core use cases.
Run webinars, ecosystem collaborations, and educational campaigns to generate high-quality inbound leads.
Work closely with Product Marketing to ensure campaigns align with messaging and positioning.
Distribution & Channel Management
Own LinkedIn and X distribution strategy across company and executive channels.
Coordinate SEO content execution in partnership with external agencies.
Identify new distribution opportunities aligned with Rhino.fi’s target audiences, ie paid campaigns across LinkedIn/search.
Marketing Operations & Performance
Establish clear attribution frameworks for understanding lead sources and campaign performance.
Collaborate with Sales to define lead qualification standards and improve pipeline visibility.
Track and optimise marketing campaigns based on pipeline generation and revenue impact.
Website & Conversion Optimisation
Own CMS updates and landing page creation.
Continuously optimise website journeys to improve conversion across ICP segments.
Ensure Rhino.fi’s website structure supports enterprise positioning and lead generation.
Requirements
Experience: 5–8 years in B2B demand generation, growth marketing, or performance marketing roles.
B2B Marketing Experience: Experience generating leads for fintech, SaaS, payments, or Web3 infrastructure companies.
Web3 experience necessary.
Analytical Mindset: Comfortable analysing campaign performance and attribution metrics.
Execution Capability: Ability to own campaigns end-to-end.
Tools: Experience with CRM platforms, marketing analytics tools, CMS platforms, and paid media platforms.
Timezone: Europe
How to apply
Please submit your CV along with an answer to the question below. Applications without a response won’t be reviewed. We’re looking for original thinking and responses will be checked for authenticity.
Tell us about the most commercially successful B2B campaign you’ve run.
Please include:
Who you targeted (ICP and rationale)
What you did (channels, tactics, and your role)
What it delivered commercially (pipeline, revenue, conversion rates, etc.)
We’re looking for clear, specific answers with measurable outcomes. Please keep your answer concise (200–300 words).
Send your CV and response to
Demand Generation Manager
About Rhino.fi
Rhino.fi is a B2B stablecoin liquidity onboarding kit that unifies fragmented stablecoin flows across blockchains through a single API. With support for 35+ networks, our tools allow clients to route, bridge, convert, and settle stablecoins at scale, enabling seamless deposits and payments for fintechs, payments companies, appchains, and other platforms.
We are a remote-first company, requiring excellent remote collaboration and communication skills. To enhance our team culture and cohesion, we host quarterly in-person team meetups at exciting global locations, combining work and leisure activities such as skiing, surfing, and more.
About the role
Rhino.fi is hiring a Demand Generation & Growth Marketing Lead to build and scale our inbound B2B pipeline engine.
This role will own campaign execution, channel strategy, and marketing operations, ensuring that Rhino.fi consistently generates qualified inbound opportunities aligned with our ICP.
As the company scales, this role will also help establish stronger marketing attribution and improve the visibility of how marketing contributes to revenue growth.
Responsibilities
Pipeline Generation & Campaign Strategy
Develop targeted demand generation campaigns across priority ICP segments.
Build vertical-specific landing pages and lead magnets aligned to Rhino.fi’s core use cases.
Run webinars, ecosystem collaborations, and educational campaigns to generate high-quality inbound leads.
Work closely with Product Marketing to ensure campaigns align with messaging and positioning.
Distribution & Channel Management
Own LinkedIn and X distribution strategy across company and executive channels.
Coordinate SEO content execution in partnership with external agencies.
Identify new distribution opportunities aligned with Rhino.fi’s target audiences, ie paid campaigns across LinkedIn/search.
Marketing Operations & Performance
Establish clear attribution frameworks for understanding lead sources and campaign performance.
Collaborate with Sales to define lead qualification standards and improve pipeline visibility.
Track and optimise marketing campaigns based on pipeline generation and revenue impact.
Website & Conversion Optimisation
Own CMS updates and landing page creation.
Continuously optimise website journeys to improve conversion across ICP segments.
Ensure Rhino.fi’s website structure supports enterprise positioning and lead generation.
Requirements
Experience: 5–8 years in B2B demand generation, growth marketing, or performance marketing roles.
B2B Marketing Experience: Experience generating leads for fintech, SaaS, payments, or Web3 infrastructure companies.
Web3 experience necessary.
Analytical Mindset: Comfortable analysing campaign performance and attribution metrics.
Execution Capability: Ability to own campaigns end-to-end.
Tools: Experience with CRM platforms, marketing analytics tools, CMS platforms, and paid media platforms.
Timezone: Europe
How to apply
Please submit your CV along with an answer to the question below. Applications without a response won’t be reviewed. We’re looking for original thinking and responses will be checked for authenticity.
Tell us about the most commercially successful B2B campaign you’ve run.
Please include:
Who you targeted (ICP and rationale)
What you did (channels, tactics, and your role)
What it delivered commercially (pipeline, revenue, conversion rates, etc.)
We’re looking for clear, specific answers with measurable outcomes. Please keep your answer concise (200–300 words).
Send your CV and response to