Growth/ Performance Marketing Manager (Remote Europe)
We are on a mission to accelerate the world’s adoption of DeFi, by building the most user centric products. Bridging assets across blockchains has never been easier, cheaper, and quicker. Rhino bridges the gap between the multitude of blockchains by creating the best user experience for users to seamlessly move between them. We bring DeFi ecosystems together to propel the industry forwards towards mass adoption.
Join us and be part of the team that’s building DeFi’s future. We’re seeking passionate individuals who believe in the power of DeFi, to create a more accessible and equitable financial system. This is your chance to shape the future!
About the role
Are you looking to be a part of one of the most influential dApps in the blockchain industry and contribute to the crypto revolution that is changing the world? Rhino.fi is looking for a Growth/Performance Marketing Manager to cover the end-to-end marketing activities for the platform; a fantastic opportunity to join our rapidly growing team, working shoulder to shoulder with experts at an international level, building our brand.
Responsibilities
- Work closely with our CMO, wider marketing function, and cross-functional squads to develop and deliver Rhino.fi’s marketing strategies, acting as the driving force of their development and delivery across the company.
- With a key focus on driving acquisition and retention, and with a growth mindset, you will oversee the end-to-end execution of the marketing activation plans and community building from start to finish, leveraging in-house specialists within squads and a network of partners. This will include all owned, earned, and paid content and activation across the platform.
- With a focus on leading our paid strategy, you’ll drive PPC, display and affiliate channels to maximum effect.
- Track and optimise the customer funnel and improve conversions, A/B testing all marketing strategies to optimise for growth.
- Constantly test and review channel performance (owned and paid), developing bespoke strategies to help drive our KPIs
- Support development of target personas, running user interviews, analyzing acquisition performance, CPA, LTV and retention cycles.
- Keep your finger on the pulse of DeFi, highlighting cutting-edge channels to test and monitoring our competitors to help us maintain a competitive edge.
- Work as marketing lead within one of our cross functional squads, leading on delivery of all marketing requirements.
- Responsible for developing product positioning and strategies to help us cut through the noise.
- Responsible for day-to-day campaign management activities such as monthly reporting, campaign performance summary, budgeting, creating briefs and meeting KPIs.
- Responsible for day-to-day copy creation for in-app conversion points, web pages, social content and emails.
- Collaborate cross-functionally with development, design, engineering, and product teams to bring our brand to life at every touchpoint.
- Champion learning, testing and growth mentality across the company.
- Have a data-driven mindset, reviewing monthly reports, challenging poor performances and ensuring a consistent ROI.
- Contribute to the management of our website – including UX/website design, content management (WordPress), performance and delivery to ensure the best experience for users through the funnel to the product
- Contribute to our social media channels (primarily Twitter, Discord, Reddit) including all content creation, community management and driving our brand advocacy strategy
- Contribute to our email strategy including all marketing, informational and automated emails driving re-engagement and conversion
Requirements
4-5 years’ experience in a Marketing function, driving growth and acquisition
Experience working in crypto, ideally for a B2C product/project on an EVM chain, or a fintech with experience in growth hacking/building customer base
A strong interest in crypto/blockchain space and ability to copywrite for this audience
A proven track record managing campaigns from ideation through to execution across the marketing mix
Comfortable handling fast-paced, multi-stakeholder projects, keeping internal stakeholders and partners accountable, and able to deliver to tight deadlines
Proactive and able to problem solve independently with a passion for data and delivering consistently excellent results
Experience with data/analytics tools is required
Experience managing paid channels/strategies
Experience managing/building websites is desirable
Experience managing social channels and crypto communities is desirable
Experience using ESPs is desirable
A true team player willing to be flexible with the remit adapting to the needs of a small but growing business.
Native English speaker & writer
